Top Carpets And Rugs | HandCrafted Premium Rugs

Handcrafted Masterpieces Designed for Discerning Spaces

About Pura Vida

At Pura Vida Carpets, we believe in more than just weaving rugs; we craft bespoke luxury for the world’s most discerning clientele. For over 90 years, we’ve combined the rich heritage of Indian craftsmanship with the minimalist elegance of Scandinavian design, crafting exclusive handcrafted masterpieces that transform stories into timeless creations.
Each Pura Vida carpet is a seamless blend of tradition and contemporary aesthetics—timeless, elegant, and distinct. Our bespoke creations reflect the essence of both the past and present, ensuring that every rug is as unique as the story behind it.
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Product Categories

From Everyday Comfort to Luxe Underfoot Elegance

Beddings

01
Luxurious bedding for restful sleep, cozy nights, and refreshed mornings.

Carpets

02
Elegant carpets that transform spaces with comfort, style.

Rugs

03
Stylish rugs enhancing your home with comfort, charm, and durability.

Throws

04
Cozy throws adding warmth, style, and comfort to every space.

Affliliations

ISO 9001: Ensuring quality, consistency, and customer trust through proven standards and continuous improvement for business excellence.

ISO 9001

Woolmark certified brand. Pura Vida guarantees of durability, performance and quality.

WOOLMARK

CARE & FAIR stands for dignity, education, and sustainable growth in the handmade carpet industry.

CARE & FAIR

The GoodWeave label means that no child labour was used in the making of the carpet.

GOODWEAVE

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Valued by Connoisseurs, Trusted by Families for Generations

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